Ukraine Today

Delovaya Stolitsa #36
The weekly has published a survey of Ukraine’s advertising market. According to experts, volume of the ad market can account $280 mln this year and demonstrate the annual growth of 30 percent. In the country there are several advertising groups (DMB&B, Video International Kiev, Atlantic, ADV Group and others), which control up to 70% of ad market pie. According to estimation of Provid/BBDO’s specialists, four agencies – Provid/BBDO, Bates, ADV Group and D’Arcy – control about 30% of the market (considering that the total market volume is $280 mln). Likewise, experts mention that last year competition among them strengthened and the current state on the Kiev ad market they’re likely to regards as the first stage of active revision of spheres of influence. The shares of the main market players are given in the chart below.

Marketingmix.com.ua 16/09/2002
Marketing department of the ad agency Prioritet has published key data of Ukraine’s TV ad market. The agency has calculated and disclosed the relative features (%) of real input of the biggest media agencies into the total 2002 Ukraine’s TV ad budget. The first chart discloses the shares the biggest media agencies in the total 2002 TV ad budget (central TV channels excluding small regional channels).

The second chart demonstrates the relative positions of the biggest ad groups in Ukraine by total TV billing of media agencies of the ad groups – Atlantic Group (BBDO, Visage), D’Arcy (MediaVest, Starcom), Adventa (Initiative Media), Video International (Zenith, Prioritet).

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